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Custom-fitted golf clubs available in Hampshire

Golf Principles Ltd work between their independent golf studio in Basingstoke.

Like a fingerprint, all of our customers are different and need to be thoroughly assessed in order for us to fit them for their clubs. We do this by using state-of-the-art technology called Trackman.

Specialists in club and shaft technology

We use Trackman technology to get the most accurate performance data on your game. This is the optimum piece of equipment to use when it comes to custom fitting your golf clubs because it tracks the golf ball in flight and provides numbers based on the ball including it's angle and speed. Once this reading has been taken we then whittle down the best shaft choice that is suited to your swing. During the assessment you will be able to test our multiple clubs and we will advise you on the best ball to use. Every golfer has a signature in their swing and we make sure that we evaluate the golfer to what works or doesn't work for them.

The main areas that we will measure you for include:

  • Ball speed and smash factor
  • Launch and spin
  • Flex and dispersion
  • Length and lie


If you have any questions regarding our custom-fitting service, then please see our Q&A page or feel free to contact us for more information.



Optimise your golfing swing and call Golf Principles Ltd on
07703 219 004

A friendly service with no obligation

Once you have been custom fitted and the appropriate golf clubs have been professionally tailored to suit you and your swing, we are able to break down the complete costing of your clubs.

Like the shafts and fitting service, this quotation is tailored to the clubs that have been selected based on our analysis of your swing.

We understand that this is a unique service which is why we offer our customers the opportunity to go away to think about it. We even offer the option to purchase the clubs in stages.

This service is designed for golf lovers and what you get at the end of it is a long-lasting product, that in the long run saves you more money than if you were to waste time buying mediocre clubs from generic sports shops.

Our custom-fitting fee:
We charge £40 per hour as a flat rate for our fitting service. Most custom-fit sessions last between an hour to an hour and a half.

During our session we can fit you for the wood and/or iron.

Telephone: 01256 359 865 | Mobile: 07703 219 004 | Email: jasonmacgolf@aol.co.uk